As Valentine’s Day 2026 approaches and falls on a Saturday, couples are increasingly turning weekend getaways into the centerpiece of their celebrations, fueling record-level spending on travel and hospitality, according to recent data. U.S. Valentine’s spending reached an estimated $27.5 billion in 2025, with travel a key component of that total as consumers prioritize experiences over traditional gifts, economists say.

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Global spa development continues at a brisk pace as travelers increasingly book trips around health, recovery, and well-being rather than travel for escape alone. Health-focused trips now rank among the top booking drivers, according to the 2026 Virtuoso Luxe Report, prompting hotels and resorts to invest heavily in new spa facilities and large-scale expansions.