MISSOULA, Mont. – As the new year begins, gyms across Montana, including Planet Fitness locations, are experiencing a significant increase in activity. This time of year is traditionally busy for fitness centers, and Planet Fitness is no exception.
David Leon Jr., Director of Operations for Planet Fitness in Montana and parts of Wyoming, noted the trend. "You see the same numbers January 1st, January 2nd, January 3rd. It's a pretty big surge the whole month. People are past the Holidays. People are ready to find something that's constructive," said Leon.
The numbers reflect this surge, with nearly 20 new memberships each day at locations across Montana and Wyoming. This translates to about 200 new members daily, with many gyms seeing double the usual volume at check-ins.
Leon mentioned that while this peak season typically flattens out in March, it remains strong until then.
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