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The average reader has read their favorite book six times — and anticipates they’ll read it another seven times during their lifetime, according to new research. The survey of 2,000 American readers, evenly split by generation, unpacked the science of book nostalgia and uncovered trends and habits relating to “nostalgic reading” — the practice of […]

Gut feelings, prayers and "pure vibes" are influencing Americans' major decisions, according to a new study. The poll of 2,000 U.S. adults split evenly by generation found seven in 10 base their big decisions on some sort of factor, ranging from their intuitions (36%), prayers (29%) and general vibes (19%). Two in five Gen Z […]