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President Xi Jinping has identified rural revitalisation as a key priority for China's development since taking office in 2012

Tian Dongying and her sisters and cousin organise monthly training camps teaching farmers how to hook audiences and sell their goods

Digital tools have transformed public perceptions of rural life in China, according to Pan Wang at Australia's University of New South Wales

With Chinese consumers buying anything from clothes to makeup to garlic online, livestreaming has become an essential marketing platform for farmers

Rice shortages caused by a supply chain snarl-up have fuelled frustration over inflation