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Which college football fans are most likely to watch every single game?
National News

Which college football fans are most likely to watch every single game?

  • By Talker Research
  • Updated

More than a third of college football fans said they’d choose to attend their team’s biggest rivalry game of the year rather than their friend’s wedding if they were on the same day. The shocking stat emerged in a new survey of 2,000 American college football enthusiasts, evenly split by NCAA Division I conference, which […]

Americans say nostalgia drives them to reread favorite books
National News

Americans say nostalgia drives them to reread favorite books

  • By Talker Research
  • Updated

The average reader has read their favorite book six times — and anticipates they’ll read it another seven times during their lifetime, according to new research. The survey of 2,000 American readers, evenly split by generation, unpacked the science of book nostalgia and uncovered trends and habits relating to “nostalgic reading” — the practice of […]

Why 1 in 8 Americans are overthinkers
Lifestyle

Why 1 in 8 Americans are overthinkers

  • By Talker Research
  • Updated

The average American second-guesses 41% of their daily decisions, according to new research. A survey of 2,000 adults explored how they make big and small decisions alike, finding that one in eight are even greater overthinkers who contemplate nearly every decision. The survey found that the average person makes about 50 decisions in a day, […]