Mario Moccia mug

Mario Moccia is set to be hired as the next CEO of Every True Tiger Brands, the NIL marketing agency that facilitates name, image and likeness deals for Missouri athletes.

 Courtesy of New Mexico State

Missouri’s NIL marketing agency is bringing back a familiar face.

Mario Moccia is set to be hired as the next CEO of Every True Tiger Brands, the NIL marketing agency that facilitates name, image and likeness deals for Missouri athletes, according to multiple reports Wednesday. Moccia replaces Brad Larrondo, who left the position in December.

The 58-year-old most recently served as athletic director at New Mexico State before being fired in early 2025. Moccia previously spent eight years at MU, from 1998 to 2006, as an associate AD, working in revenue generation and external operations.

Every True Tiger Brands helps organize NIL opportunities for Mizzou athletes and oversees the distribution of revenue-sharing funds.

Moccia’s return comes as schools and collectives continue adapting to the evolving NIL landscape across college athletics.

Originally published on columbiamissourian.com, part of the BLOX Digital Content Exchange.

Tags

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Post a comment
Stop watching this discussion.