If you’ve ever wished your stash of MONOPOLY bills could buy something beyond Boardwalk, Jeep just made it real. The brand has teamed up with Hasbro to launch a quirky new promotion: bring $500 of MONOPOLY Money into a participating dealership, and you can apply it toward a new 2025 Jeep Grand Cherokee.
The campaign, called the MONOPOLY Bonus Cash Allowance, runs October 1 through November 3, 2025. And yes, your game money gets validated and returned to you, so you can keep playing at home.
Two Ways To Win: Jeep + McDonald’s
Jeep brand launches its “MONOPOLY Bonus Cash Allowance” program, where customers can bring $500 in MONOPOLY play money to CDJR dealerships to apply toward a Jeep Grand Cherokee purchase or lease. The program runs from October 1 through November 3, 2025.
Jeep isn’t stopping there. The promotion ties into the return of the legendary MONOPOLY Game at McDonald’s, which is back in the U.S. for the first time in nearly a decade.
Starting October 6, players who peel game pieces from fries and burgers could win food prizes or one of 10 brand-new 2026 Jeep Grand Cherokees 4x4s.
“Now through November 3, when a customer brings in $500 of MONOPOLY Money to their local Jeep brand dealership, they can put it toward a new 2025 Jeep Grand Cherokee. They don’t even need to pass Go!” said Jeep CEO Bob Broderdorf.
The Most Awarded SUV Gets a Refresh
A new chapter in the story of the most awarded SUV ever begins today, as Jeep® Brand releases the first official images of the refreshed 2026 Jeep Grand Cherokee. A cornerstone of the Jeep brand for over 30 years, it will continue to be available as a two-row, three-row L, and plug-in hybrid 4xe.
The timing also spotlights Jeep’s most celebrated model. Earlier this year, the brand released the first official images of the refreshed 2026 Grand Cherokee.
Long regarded as the most awarded SUV ever, the Grand Cherokee lineup will continue to be built in Detroit, offering a two-row version, the three-row Grand Cherokee L, and a plug-in hybrid 4xe.
For more than three decades, the Grand Cherokee has balanced luxury with rugged capability, making it the perfect centerpiece for a playful promotion that blurs the line between fun and function.
A Playful Partnership
The stunt is all part of MONOPOLY’s 90th anniversary year. The board game has sold over a billion copies worldwide and has more than 300 editions. Jeep, with nearly 85 years of adventure heritage, found a fitting way to merge family fun with SUV shopping.
Between McDonald’s, MONOPOLY, and Jeep, fall 2025 may be the season when your toy money, fast-food fries, and new-car dreams all line up.
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