Lawrence-Brown acquires Selma Funeral Home, Pineview

Two well-known funeral businesses in Dallas County have merged.

Lawrence Brown-Service Funeral Home has acquired Selma Funeral Home and Pineview Memorial Gardens in Valley Grande and the office is being moved to Lawrence’s headquarters on Citizens Parkway.

Under the new name Lawrence at Pineview, the Highway 22 in Valley Grande location will still be used for funeral or other services, but not regular business.

Lawrence Brown-Service Funeral Home Vice President Kenneth Martin said the first thing he wants the public to know is “anybody who has pre-need plans or prearrangements with the cemetery (Pineview Memorial Gardens) or the funeral home (Selma Funeral Home), those are still in force. They are being transferred here (Lawrence Brown-Service Funeral Home).”

Martin said that everyone who has pre-need policies will be getting a letter “very soon” to inform them and explain the changes. “But their money is safe and everything is in the process of being transferred over to Lawrence.”

If you call the Selma Funeral Home phone number, you will hear a message explaining the change then your call will be directed to Lawrence Brown-Service phone number. Martin added that if you go to the Selma Funeral Home website, “there is a letter there explaining all of this.”

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Martin explained that all of the obituaries formerly on the Selma Funeral Home site have been merged into the Lawrence Brown-Service site, so “families looking for one of their loved one’s obituaries, where Selma Funeral Home served them in the past, they can now find those obituaries on www.lawrencebrownservice.com.

“The Facebook page that was both Selma Funeral Home and Pineview Memory Gardens is now just Pineview Memory Gardens,” Martin said. The Facebook pages for the cemetery and Lawrence Brown-Service will remain separate because many other funeral homes use Pineview and will post their obituaries on the Pineview Memorial Gardens page, he added.

Lawrence Brown-Service actually took over the two properties Oct. 27. Martin explained that the cemetery operation “will continue immediately. The building will be utilized, but we have to wait on the Alabama Board of Funeral Services to issue a license to operate out of that building.”

Once the licensing process is complete, the former Selma Funeral Home, now Lawrence at Pineview, will be “a satellite location where families can still hold visitation and funeral services, gatherings there.” Martin said no business will be handled at that location.

All of the business will be conducted from the Lawrence Brown-Service primary location at 2900 Citizens Parkway in Selma. Martin added “Families will have the option of using either location for funeral services, just the business office will be located at the primary location.”