The Alabama-based Wickles Pickles brand has been acquired by Fenwick Food Group.
Founded by the brothers Will and Trey Sims, and Andy Anderson in 1998, Wickles Pickles joins Moore’s Marinades & Sauces in being acquired by Fenwick.
"Fenwick is the perfect partner to accelerate the brand’s growth trajectory while preserving its identity and operating roots," said Will Sims. "We’re excited to see Wickles get the resources and investment it deserves to scale."
The deal to acquire Wickles closed on Nov. 27 and will be headquartered in Birmingham with Moore's.
“We were aligned on the long-term vision and strategy for the brand, which cemented the partnership. Will, Trey and Andy have built an incredible brand with impressive momentum,” said Melissa Baker, President and CEO of Fenwick Food Group.
“Two Alabama-based consumer brands coming together is special in the broader consumer packaged goods industry and made the investment more relational than transactional.”
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
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