Noisy TV commercials were banned in California on Monday, with a new law that demands pitchmen turn the volume down.
Viewers in the United States have long complained that advertisements can be much louder than the program they are streaming.
One minute they are engrossed in a peaceful nature documentary and the next they are scrabbling for the remote to quieten a man shouting about a new treatment for his flatulence.
Now a new law in America's most populous state says commercials cannot be any louder than the content they interrupt.
"We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program," Governor Gavin Newsom said after signing the bill into law.
The legislation rewrites outdated laws that only regulated broadcast and cable providers to now include streamers.
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.